The founder trap
You closed the round. The board said "now scale." So you started hiring, stood up outbound, and waited for the pipeline to fill itself.
Six months later: revenue still runs through you. Your CRM is a graveyard of bad data. Reps are guessing at the process because there isn't one. And the customers you're landing? Nobody has a plan to retain or expand them.
The problem isn't your team. It's that nobody built the infrastructure underneath them.
No documented sales process. No pipeline architecture anyone trusts. No retention playbook. No pricing strategy that's been pressure-tested. No system your team can run without the founder on every call.
That's the groundwork. And it's the part that makes everything else work.
The part everyone skips.
The experience behind the engine.
Groundwork isn't a theory. It's built on over a decade of operating experience across both high growth multi-billion dollar companies and early stage start ups.
We know what good looks like and how to scale it to the stage of your business.
$234M+ managed revenue
At Uber - across sales, account management, and marketplace operation. Built and scaled the teams and systems that made revenue repeatable at massive scale.
GTM built from scratch
Embedded with early-stage B2B client and built the revenue infrastructure from zero: CRM, sales process, pipeline, outbound engine ($2M+ pipeline), pricing strategy (25% portfolio growth, 17% retention lift).
98% Retention
Managed retention on a multi-million dollar book across SMB and enterprise. Recovered $115k MRR through a targeted win-back campaign. Built the AM/CS infrastructure that protected existing revenue.
500+ new clients via partnerships
Built a partner channel from scratch leading to 40% market penetration increase. Groundwork covers expansion, not just acquisition.
Our process
We build you the foundation and hand you the keys.
01
Diagnose
We audit your current GTM operation: sales process, pipeline, retention systems, team structure, tools, metrics. We identify what's working, what's missing, and what's broken.
02
Scope and Build
We pick the 3 or 4 priorities that will move the needle fastest, whether that's sales process, CRM, retention infrastructure, pricing, partnerships, or hiring. I embed with your team and build the systems.
03
Hand over the keys
I deliver a documented GTM playbook the team can run independently. You keep the systems, the processes, and the confidence that it works without me on every call.
Stop Selling.
Start Scaling.
